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Clever new BMW X5 ad shows off its spaciousness, features

Perfectly melding the benefits of a larger SUV model with the fun-to-drive personality, and luxurious appointments are automaker has become known for, the BMW X5 is a perfect option for drivers who need a bit more interior space. And the clever new ad on it does a great job of illustrating that.



Isn't that funny? And taking a closer look at the X5 itself, there…

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Prepare for the (almost) reveal of the anticipated all-new BMW 7 Series


Gather close, BMW enthusiasts, because our team at BMW of Southampton is about to reveal to you the all-new BMW 7 Series. Well, sort of. We'll show you what we can in the preview below, and highlight a few of our favorite anticipated features. Take a look.

Take a moment to pick up your jaw off the floor and compose yourself, we realize that was a lot of exciting stuff to throw at you…

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The Luxury SUV that Started it All: 2015 BMW X5


When it first arrived on the scene in 1999, no one quite knew what sort of impact the BMW X5 would have on the SUV segment.  Flash forward close to two decades later and it's plainly evident that this handsome hauler's influence is just about everywhere.  Luxury crossovers are all the rage right now and we at BMW of Southampton believe we have the X5 to thank.  Check out the current iteration of…

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New BMW M5 is Most Powerful Ever

There are a ton of reasons to love the high-performance new BMW M5, like the fact that it’s the most powerful one ever. And while that statement is plenty impressive on the surface, after learning a bit about the history of this benchmark performance sedan, you might consider it even more so.



So as you have seen, this new M5 is certainly a worthy continuation of this amazing automotive tradition. The power is provided…

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2014 BMW i3 is No Doubt a 'Newfangled Idea'


Can you imagine a world without the Internet?  Celebrated broadcast journalists, Bryant Gumbel and Katie Couric, certainly can.  And, that's precisely the tack that the BMW creative team took in its latest TV spot, which celebrates the freshly-released 2014 BMW i3.  It's a darn good one, so we at BMW of Southampton thought we'd share it with you today:

So, what is about this charming, eco-conscious cruiser that makes it so special…

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The i3 Delivers Tomorrow's Technology Today

In one of our recent blog posts we talked about the BMW i3 and its technology. Now that the Consumer Electronics Show has wrapped in Las Vegas, we can revisit this topic with some news.

The i3 was in Vegas to show off the technology it has and how even an electric car can be luxurious. Some drivers even got the chance to take a test drive of the i3 and see how some of…

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Meet the First Owner of an i8


When it was first revealed as a concept, the BMW i8 dropped a lot of people's jaws. The plug-in hybrid boasted some of the coolest technology ever conceived and the soul of a top-tier sports car, but the future of the concept was uncertain. Eventually it came to be realized and the i8 went into production. The following video showcases the story of Dirk Schulz, long-time BMW fan and also the first-ever owner of…

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Life Electric In An i3

Life sometimes lacks excitement, and we feel the need to fill our spare time with hobbies to add some spark. Luckily, the BMW i3 can help electrify your life. With its stylish design and powerful electric engine capable of up to 124 combined mpge, the i3 can hold its own. Plus, the i3 has what all other electric vehicles on the market don't have: the BMW name.

Want a 360° look into the new…

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The Inspirational BMW

BMW created a series of videos that tells the story of some pretty inspiring people. In a recent video, they highlight the life of an Egyptian man who overcame a lot to climb Mount Everest, and we have the video telling his story.

It can be easy take the gifts we have been given for granted, and during the holiday season we need to focus on helping others. While the man in this video did…

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Even the Construction of the BMW i3 is Sustainable

When our automaker set out to create the BMW i3 model, they wanted to redefine mobility as we know it; and make it more sustainable. And they accomplished this in a number of ways; by making it an electric-hybrid, zero emissions, and in an equally innovative turn, they constructed the model itself from highly sustainable materials. Have a look.



Impressive, isn't it? And in addition to the use of natural materials, 25 percent of…

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