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BMW of Southampton's automotive expertise is a product of our sustained interest in industry trends and characteristics. We are privileged to share the latest news, promotions and events with you and hope the information will enhance your shopping experience. As you know, there are many new cars from which to choose, and we believe an informed customer is the best customer.

The next time someone comes in and tells you that they're shopping BMW against MB, Audi or Lexus, you should say, "Really? Do you know that Motor Trend just tested the latest offerings from all of these fine car companies and they picked a Volvo ahead of the one you just mentioned?  Volvo…..   I'm not sure if you're really a Volvo person, so I'd like a chance to tell you about the BMW that Motor Trend found every other car to be a distant second to - The all new 3 Series."  

Sporty Luxury Sedan Comparison
The More Things Change: Eight Contenders Vie For Sport Sedan Supremacy
Jonny Lieberman

"In the car world, a new BMW 3 Series is a big deal. BMW created the small sport sedan class in 1975 with the original E21 3, and even before that with the iconic 2002. Along with the Mercedes-Benz 190E, the segment really arrived in 1982 with the launch of the much-heralded and often imitated, though never quite duplicated, E30 3 Series. That car proved a near-perfect mixture of engine, transmission, and chassis that the competition and BMW have been trying to mimic for years, with varying degrees of success.

This new 3 Series, then, shows up saddled with great expectations. So great, in fact, that we assembled seven competitors eager to knock the would-be king off his presumptive throne. While some of the sedans follow the 3 Series' winning recipe (front engine, RWD), several are front drive, and the Audi gets mojo directed to all four wheels. Our task was twofold: to determine just how good the new BMW 3 Series is and see how the sport sedan competition measures up. Frankly, I'm rather shocked by the results. - "

Read complete article HERE

1. BMW 328i  Sport Line That's First Place With a Competition-Killing Bullet        
2. Volvo S60 T5 Swedish Cinderella      
3. MB C250 A Very Good Car -- Just Not Great          
4. Audi A4 Quattro The Safe Bet
   
5. Lexus IS250 F-Sport Old? Who You Calling Old?
6. Acura TSX V-6  Pseudo-European Car Offends None         
7. Infiniti G25  Late to the Party, Still          
8. Buick Regal GS  You Want to Compete With Whom?   

"I want to talk about the big albatross hanging around the new 328i's neck right up front: price. This car rings the bell to the tune of $50,560, by far the highest as-tested price of the competition. Shock! Horror! You all will cancel your (Motor Trend) subscriptions en masse, or say stuff like, "Of course the most expensive car won, get a brain, moron," etc. However, the Bimmer came straight from the U.S. launch of the 3 Series loaded with every option possible. Using BMW's online configurator, you can spec out a mechanically identical 328i Sport Line for $41,095 that would have beat up and choked out the competition just like the one in our test did.  

As mentioned, we sat around screaming at each other for over an hour trying to determine if the Buick was in fact a lamer duck than the Infiniti. We spent all of three minutes declaring the BMW best in test and best in class. This is not just a win for the 328i -- it's a massacre. A slaughter. Doomsday. Armageddon. I say this with a straight face: There is no competition. Not only was the BMW's first-place finish never in question, I can't remember a comparison test with such lopsided results. We had a hard time finding bad things to say. Aside from the as-tested price (see above!), the worst anyone could come up with is that the new 2.0-liter twin-scroll I-4 sounds like a diesel. But, as Evans logs, "That's hardly a complaint," and you only hear the clatter-clatter-clatter at idle. Let's call it the sound of efficiency."

Jonathan,

I wanted  to share with you the great experience I recently had with your staff at BMW.

I have bought at least 3 cars from Mike Ambrose who has always been great to deal with.

David Strough has been my long time to go guy on  service(and stupid questions). He is awesome

Anyway I called Dave last week to schedule a service and he was on vacation.

I was transferred to Tony . Tony checked my service records and suggested perhaps I may not need a service   at this time. Furthermore he suggested that I drop in and he would check my service status.

I did drop in and Tony had Joe check.   Joe assured me I did not  need another service for another few thousand miles. He  also graciously   assisted me  with my navigation ( Operational issue my fault) question. 

I left a very "happy camper"    It is wonderful to see such personal service and courtesy.  It is something we always try to strive  for at the bank and we love to get feedback accordingly

Regards Seamus