Luxury car sales in the European market are not
what they once were. As a result, overseas luxury automotive manufacturers are
placing more focus than ever on the United States, where premium autos like new
BMW models are still in high demand. The competition for U.S. market
share has dramatically increased, and we are pleased that BMW is quickly
becoming the luxury auto of choice for the United States.
BMW has already experienced great success with its BMW 3 Series sedan. The German Automotive manufacturer foresees even greater success with the release of the newly redesigned BMW 3 Series with the coveted xDrive. The xDrive is BMWs ever popular all-wheel drive system that gained acclaim in previous versions of the 3 Series.
The new 3 Series is due out in the third quarter of this year. It is expected to gain high sales figure in areas like Boston and New York City, where luxury vehicles are in high demand and all wheel drive is vital for the winter months.
Ludwig Willisch, head of BMW U.S. operations, explains that within a market where safety is gaining increasing focus, all-wheel-drive is a must-have for consumers. He says, "It really is something that they definitely want to have and they don't want to compromise on."1
If you would like to see why BMW is gaining so
much popularity, you need only to stop by our BMW of Southampton
dealership at 759 County Road 39A Southampton, NY 11968 where our
knowledgeable staff is more than ready to fill you in. You can also subscribe to our RSS feed to stay on top of all BMW related news.
Source: 1http://www.bloomberg.com/news/2012-09-17/bmw-bets-all-wheel-3-series-will-help-top-mercedes-in-u-s-cars.html