Can you imagine a world without the Internet? Celebrated broadcast journalists, Bryant Gumbel and Katie Couric, certainly can. And, that's precisely the tack that the BMW creative team took in its latest TV spot, which celebrates the freshly-released 2014 BMW i3. It's a darn good one, so we at BMW of Southampton thought we'd share it with you today:
So, what is about this charming, eco-conscious cruiser that makes it so special? It all starts with its construction. While its undercarriage and battery housing is composed of lightweight aluminum, the body is made of carbon fiber. Together, the form the i3, one of lightest, and therefore most economical, EVs in all of autodom.
If you'd like to learn more about this astounding auto, or wish to get behind the wheel of one, then we encourage you to drop by our Southampton, NY dealership. Our automotive aficionados are at the ready to answer your every question about the i3, or any other BMW model within the present portfolio.