Recently, USA Swimming revealed that its longtime partnership with BMW as official automotive sponsor will continue on through 2020. BMW will continue to help develop technology to improve swimmers' performance in the pool by tracking athletes' training and providing real-time feedback to aid with improving swimmers' mechanics and stroke-efficiency.
In a press release, Trudy Hardy, Vice President of Marketing, BMW of North America, commented, “Our involvement with USA Swimming and with the Olympic movement in general has always been about the athletes, first and foremost. I’m proud to say that our collaborations with U.S. Paralympic Track & Field and USA Bobsled & Skeleton have resulted in a combined ten Olympic and Paralympic medals. It is our hope that we can continue this run of success and help the athletes of USA Swimming reach their goals.”
BMW has been a USA Swimming partner since 2010, with the company's technological and engineering expertise helping improve elite athletes' performance leading up to the 2012 and 2016 Olympic Games.
Contact BMW of Southampton to speak with a member of our team and schedule a test drive.