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The BMW 3 Series defined the sports sedan segment with its introduction over 40 years ago. The 3-series continues to be the benchmark for performance sedans, coupes, and wagons from automakers from around the world.

The new BMW 3 Series follows the same recipe that has garnered lasting success and rave reviews with some key tweaks and updates to highlight the BMW commitment to progress.

For four decades, the BMW 5 Series has been beloved for its powerful performance and its precision driving. A top-selling midsize luxury sedan, this BMW has upped its game to create a sedan that's both innovative and interactive.

Everything you need in a car is available at your fingertips. 

Why is the BMW 6 Series a popular full-size luxury car year after year? Just look at some of these features and discover why drivers are excited.

Choose the Lane Departure Warning in your BMW 6 Series and you won't have to worry about losing focus while driving. If you happen to drift out of the lane, this feature vibrates the steering wheel in increasing amounts until the driver gets the car back in between the lane lines again.

After four decades of delivering powerful performance and expert craftsmanship, the BMW M Model is still going strong.

This popular performance vehicle rolls into 2018 with a host of exciting features including a specially engineered lightweight construction designed for maximum agility. The M Laptimer app partners with GoPro integration to provide valuable data constructed to help drivers improve lap times. 

Want to test drive the latest BMW lineup? Start with the 4 Series. This sporty, fine-tuned vehicle has been given a high rating by US News & World Report, ranking it in the top 10 of luxury small cars on the market right now. The 4 series received its highest marks in performance and interior, which gives you some insight into how BMW has upgraded the 4 series with this model. The engines are top notch, even at the base...

BMW X model trims come in the BMW X1, X2, X3, X4, X5, and X6. Like other manufacturers upgrade engines, interior comfort levels, and technology from one trim to another.

The BMW X1 is packed full of extras including a 2.0-Liter turbocharged engine, a power sunroof, power front seats, and memory mirrors. The X2 provides a more adventurous spirit with its 20-inch wheels, wireless charging units, and specially designed sport seats. 

Apple CarPlay is a popular in-vehicle technology system that features hands-free calls, directions, music, and the ability to use other apps. It lets you use your smartphone in a safer way. Top two features of Apple CarPlay are Siri voice control and Apple Maps.

Siri voice control can be activated by pushing the voice control button in your car. The button is usually located on the steering wheel. With voice control, you can perform many tasks like asking where the nearest gas station is.

You might hook a trailer to your truck to tow a load for your job or you might have towing needs in your personal life. Whatever your reason for towing something, BMW of Southampton wants to make sure that you are safe while you are doing that towing work.

If you are having trouble seeing all that you need to see as you are pulling a trailer, you should invest in extra mirrors.

There is an abundance of information circulating. Some of which pertains to motor oil and oil changes. However, owners must be forewarned that not all of the information is reliable. By talking to a trained BMW of Southampton technician in our service center, you get the information you need to keep your vehicle in the best working order possible.

Some owners believe that it is better to be safe than sorry and have their oil changed before taking a long trip. 

Have you ever wondered what front-wheel drive and rear-wheel drive mean? Why does the drivetrain matter? The drivetrain setup for your vehicle will determine how much power your car uses. You may want to get more fuel efficiency with a FWD. With these types of drivetrains, you don't get as much power. However, the car doesn't use as much fuel.

With rear-wheel drive (RWD), the car is pushed forward and takes up more fuel to do so.