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When hunting for a full-size luxury sedan, what qualities are most important to you? Is it style? Driving demeanor? Features content? Or, perhaps something else entirely?

Well, no matter the case, we here at BMW of Southampton are quite confident you'll find a whole lot to enjoy about ours, the 7 Series.

And so, it's with that in mind we'd like to pass the baton to carwow critic Mat Watson; check out his appraisal of the 7 Series in the clip below:

While 7 Series' base engine, a 320-horsepower turbocharged six-cylinder, should have little trouble meeting the…

As far as compact luxury cars go, the 3 Series may well be known as "head honcho." A staple of the BMW stable for the last forty years, the 3 Series is a perennial fan favorite among critics and consumers alike.

Wondering what tricks the current 2016 iteration might have up its sleeve? If so, click "play" on the clip below. Here now with more on all things 3 Series are the vehicular mavens at MotorWeek:

We can't disagree with the MotorWeek team: the range-topping 340i trim is altogether terrific.

Packing more punch than an in-his-prime Holyfield haymaker, the…

What is it that makes our subcompact SUV, the 2016 BMW X1, so special?

Well, if we at BMW of Southampton were to address this query in full, the reality of the situation is such that we could be here for quite a while. The list just goes on and on.

So, in lieu of doing so, we'd now like to turn things over to the industry experts at MotorWeek. Tag along with them for a closer look at the latest X1:

Loaded with luxuries, the xDrive28i -- the sole trim level of the X1 -- is one wholly uncompromising offering…

If "fast and fun" sounds like a depiction of your ideal daily driver, it's likely that the 2016 BMW M2, the Bavarian brand's all-new sports coupe, has your name on it.

Wondering why we at BMW of Southampton feel as we do? Well, if so, join Kelley Blue Book Senior Associate Video Editor Zach Vlasuk in the clip below. His assessment of the M2 is as follows:

Just beneath the M2's hood, a turbocharged 3.0-liter inline six-cylinder engine holds court with a six-speed manual gearbox. Generating a glorious 365 horsepower and 343 pound-feet of torque, we…

If you're in search of a subcompact luxury SUV for your next automotive purchase, we here at BMW of Southampton have a funny feeling you may well meet your match in ours, the all-new 2016 BMW X1.

How can we be so sure? The clip below -- a review of the X1 from Kelley Blue Book Managing Video Editor Micah Muzio -- will provide some context on the matter. Have at it right here:

We've got nothing but love for the X1's engine, a turbocharged 2.0-liter inline four-cylinder. Coupled with an eight-speed automatic gearbox and the xDrive all-wheel…

It was in his review of the all-new 2016 BMW 7 Series that Autotrader pundit, Jabari Jones, darn near lost his mind. He praised practically every aspect of the auto; from style to performance, he enjoyed it all.

Might it prompt a similar reaction from you? Find out by watching Mr. Jones' encounter with the 7 Series unfold in the video below:

At the tippy-top of the 7 Series' food chain is where you'll discover the fast and fun 750i xDrive iteration. Propelled by a turbocharged 4.4-liter V8, the 750i xDrive produces a very plenteous 445 horsepower and…

Here at BMW of Southampton we loving hearing news about new and exciting vehicles making their debut, and that's exactly what BMW gave us when they issued their most recent press release this morning. In it, the company confirmed that the M2 and X4 M40i will be unveiled next month, at the North American International Auto Show.

In terms of agility, stability, and driving feel, the greatly anticipated M2...

BMW confirms the M2 and X4 M40i debut ... - https://t.co/Jf2HmXnBRp #2016DetroitAutoShow #BMWM2 #BMWX4M40i pic.twitter.com/Fp6VJxOnTu

— BMWBLOG (@bmwblog) December 18, 2015

Sure to be a smash hit of the automotive luxury market, the redesigned 2016 BMW 3 Series is every bit as impressive as we at BMW of Southampton hoped it'd be.

And lest you think that's a load of hogwash, we encourage you to scope the clip below. It seems the folks at Auto Trader UK were quite smitten by this lovely looker, too:

Offered in sedan and wagon configurations, the 3 Series is available with your choice of one of four trims. For those who want the best this beaut has to offer, the range-topping 340i is…

When it first arrived on the scene in 1999, no one quite knew what sort of impact the BMW X5 would have on the SUV segment.  Flash forward close to two decades later and it's plainly evident that this handsome hauler's influence is just about everywhere.  Luxury crossovers are all the rage right now and we at BMW of Southampton believe we have the X5 to thank.  Check out the current iteration of…