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Recently, USA Swimming revealed that its longtime partnership with BMW as official automotive sponsor will continue on through 2020. BMW will continue to help develop technology to improve swimmers' performance in the pool by tracking athletes' training and providing real-time feedback to aid with improving swimmers' mechanics and stroke-efficiency.

 

A photo posted by BMW (@bmwusa) on Dec 2, 2016 at 11:13am PST

The Insurance Institute for Highway Safety (IIHS) recently gave both the 2017 2 Series Coupe and the 2017 3 Series Sedan Top Safety Pick+ ratings, recognizing the company's long-standing commitment to safety.

 

A photo posted by BMW (@bmw) on Feb 4, 2017 at 1:29pm PST

BMW’s cars are iconic, powerful and luxurious. So, it's no surprise that October sales proved just that as numbers continued to climb throughout the month.

• 196,002 vehicles were delivered worldwide, up by 2.3 percent, with a year-to-date sales rise of 5.8 percent.
• 1,942,642 cars have been sold so far this year and year-to-date deliveries are up by 5.5 percent to 1,646,743.
• And the 100,000th...

Navigate the downtown scene, explore the open road, or just take your X series out for a joyride. Wherever you are looking to go, there is an X model built for your lifestyle. Each X model possesses the sports car prowess you’d expect when driving a BMW. Let’s explore two of these models.

BMW X5 – Master any road in the X5. The BMW X5 is the first Sports Activity Vehicle® in BMW history. With power that can overtake, a design that stuns, and capacity that feels infinite, the X5 doesn’t just embody space—it can travel to…

The BMW 6 Series is one of the most stunning models in the lineup. Its striking design immediately captures your eye, while its power exhilarates your driving experience. Let’s dive into two features you are sure to fall in love with the BMW 6 Series.

Command Central - At the center of the well-designed cockpit, you will find the all-new iDrive 5.0 system with BMW ConnectedDrive. This innovative system features wireless integration of apps as Pandora and Spotify. Enhanced graphics, a new iDrive controller, and navigation system effortlessly put the world right at your fingertips...

BMW has upgraded the flagship model in its 3-series sport sedan line for2016, replacing the 335i with the new 340i. The results are subtle, but add up to even better driving experience, says AutoGuide in a recent review. Click "play" in the video clip below to watch AutoGuide's full report.

AutoGuide found the steering response to be sharp and the sedan's handling offers a certain agility that’s above and beyond that of the 335i. There’s a certain confidence in the 340i that had AutoGuide's tester throwing its weight...

As a long-standing supporter of luxury and style, BMW was proud to sponsor GQ's Men of the Year award ceremony in Berlin this past month. More than 800 guests were shuttled to the ceremony in the latest models from the BMW 7 Series, including the 2015 BMW 740i and the 2015 BMW 750i. Learn more about winners in the fashion, music, society, and culture categories when you check out the link below.

Gather close, BMW enthusiasts, because our team at BMW of Southampton is about to reveal to you the all-new BMW 7 Series. Well, sort of. We'll show you what we can in the preview below, and highlight a few of our favorite anticipated features. Take a look.

Take a moment to pick up your jaw off the floor and compose yourself, we realize that was a lot of exciting stuff to throw at you…

Can you imagine a world without the Internet?  Celebrated broadcast journalists, Bryant Gumbel and Katie Couric, certainly can.  And, that's precisely the tack that the BMW creative team took in its latest TV spot, which celebrates the freshly-released 2014 BMW i3.  It's a darn good one, so we at BMW of Southampton thought we'd share it with you today:

So, what is about this charming, eco-conscious cruiser that makes it so special…