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If you haven’t yet been introduced to the next BMW model, the M4, you're in for a treat. The next addition to their unmistakable M-Series, the M4 continues the tradition of seamless combination of performance and luxury for one of the most thrilling driving experiences yet. For a stylized look at what the M4 is capable of, take a look at the video playlist below, courtesy of the BMW YouTube channel.

While not…

Because really, how could you say no to one? Take the couple in this video for example:

While it may be an unconventional way to propose, you have to admit that it's certainly effective. You can tell by her face that she was sold even before he pulled out the ring and that probably had something to do with the shiny new that he rode in on (white stallions are so passé).

Fans of precise automotive performance know that BMW models are among the best ever produced. But did you know that there is a series of BMW models that is even more powerfully tuned than their brethren models? Well, indeed there is, and it is entitled the M Series.

To construct an  M Series model, BMW takes one of their gorgeous base models and adds to it a myriad of amazing performance features, commandeered directly from…

We're celebrating a big miles stone here at BMW of Southampton this month. September marks the 30th year of BMW M5 production, and the Bavarian automaker is celebrating in a bunch of different ways.

BMW designed a special anniversary edition of the M5, called the "30 Jahre M5", which literally translates from German to 30th year M5. This model is being hailed at the strongest M5 yet and to showcase this, BMW took it…

Admittedly, lately there's been much ado about the forthcoming BMW M4.  However, when you're somewhat patiently awaiting a model that will join a family that's known for legendary performance, it's hard not to talk about said model.

Almost a full year ago, the BMW brand teased fans at the Frankfurt Motor Show by showing a glimpse of the M4 Concept. Fast-forward to today, and we here at BMW of Southampton are poised to welcome this model in our lineup as the 2015 M4 Coupe. In celebration of the coupe's arrival, the BMW brand has released a handful of videos on their YouTube channel, highlighting the impeccable capability of the new M4…

Our mutually-preferred Bavarian brand is steadily gaining a reputation for catering to more niche tastes lately.  We at BMW of Southampton find this to be a great thing, though; it's like an automotive buffet!  One such ride to recently join the ranks is the all-new 2015 BMW X4.

This particular whip refuses to be pigeonholed.  Combining elements of a traditional SUV with those of a coupe, the X4 is being branded as a Sport…

Back in 2009, we welcomed the X6 into the new BMW lineup in our Southampton, NY. This model is unlike any other in the lineup as it blends the capabilities of a SAV and the style of coupe to form the world's very first Sport Utility Coupe. Lately, the Bavarian automaker has been hard at work developing the second-generation of the X6, and has finally released a launch film, showing off the 2015 model…

If cars could fly, they'd probably look like the new 2014 BMW X5. In fact, the new SUV model that you'll find here at our Southampton, NY dealership comes with incredible interior space, along with the performance and handling to make its way over the toughest terrains. Take a look at this commercial and pay close attention to the fine print disclaimer to get a sense of what the X5 is all about…

British musician James Blunt filmed the music video for his new song "Postcards" recently in the sunshine of Florida, and in this he used a convertible as the vehicle of choice.

Of course Blunt chose the new BMW 4 series convertible, because when he first ran into one of these models at an airport he instantly fell in love.

In a behind the scenes look at the making of the music video Blunt talks about...